Google Business Profile Optimisation

Your Google Business Profile (GBP) is often the very first impression a customer has of your business… before they visit your website, see an ad, or read a brochure. If your profile isn’t complete, accurate, or optimised, you’re leaving money on the table and handing opportunities to competitors.

An optimised profile ensures you show up in ‘near me’ searches, appear in Google Maps, and give customers the confidence to call, visit, or book with you. For many SMEs, it’s the single most important local visibility tool – yet it’s often neglected.

We help you take control of your profile so you appear higher in local search results, attract more clicks, and convert more leads into paying customers.

What’s Included

  • Profile Set-Up or Audit: We review your existing profile (or set one up from scratch), fixing incomplete or incorrect information and aligning it with SEO best practices.

  • Optimisation of Photos, Services & Descriptions: High-quality images, detailed service listings, and keyword-rich descriptions that make your business stand out.

  • Review Strategy: Guidance and tools to request, respond to, and showcase authentic customer reviews that build trust and boost rankings.

  • Tracking & Insights: Set up Google tracking so you know how customers are finding you, what actions they’re taking, and where improvements can be made.

  • Local SEO Signals: Ensure your name, address, and phone number (NAP) are consistent across all platforms to strengthen credibility.

Benefits

  • Up to 7× more clicks from local searchers compared to an unoptimised profile.

  • Stronger trust and credibility with authentic, published customer reviews.

  • Improved visibility in Google Maps and the coveted ‘Local 3-Pack’, where most customers click first.

  • Competitive advantage by positioning your business above others in ‘near me’ searches.

  • More enquiries, calls, and visits directly from your Google profile without paying for ongoing ads.

Decorative image supporting coaching and facilitation services through Jason Bullivant Consulting

Get found. Get chosen. Start with your Google Business Profile today.