The JBC Brand Performance Scorecard is a FREE assessment tool for any business. In just 10 minutes it will reveal your brand’s strengths, gaps, and business growth opportunities.
If your business IS NOT one of the few they remember – you’re working harder and spending more than you need to.
The JBC Brand Performance Scorecard & Map helps you change that. It’s a quick, insightful way to assess how your brand is performing – and pinpoint where to focus for smarter growth.
Distinctive, trusted brands don’t just attract more customers – they also grow faster, more efficiently, and with stronger loyalty.
In other words, being ‘memorable’ is one of the smartest and most cost effective business strategies there is.
Because the biggest cost in marketing isn’t your ad budget – it’s the cost of being forgotten, or worse… completely ignored.
Memorable businesses have a few key things in common. These businesses think deeply about what their customers truly value, they deliver on that consistently, and then build everything they do around three key pillars.
They have defined what makes their business better than their competitors – and why it matters to customers. Clarity gives your business focus and helps customers quickly understand your value.
They have delivered a unified experience across every channel (in-store and online, in service and back of house), every time. Consistency builds familiarity and trust, multiplying the impact of every dollar spent.
They show up with relevance, empathy, and follow-through. Connection turns visibility into repeat purchases – and one off customers into loyal advocates.
When these three forces work together, a distinctive and trusted brand multiplies every dollar.
It reduces acquisition costs, improves conversion, and drives repeat business.
The Scorecard helps you assess your brand’s performance across six key areas that drive memorability, preference, and loyalty:
You’ll discover:
And the visual JBC Performance Map helps you see it all at a glance – perfect for sharing with your team or using in your next strategy session.
The Scorecard and Map can be used to evaluate your business, identify opportunities, guide your marketing efforts, improve customer experience, and align operational processes with efficiencies that can have a huge impact on your time, costs and profitability.
If you want an independent, expert perspective… or a faster path to clarity – book a Facilitated Brand Performance Workshop.
In just one session, we’ll:
The Workshop is built on the JBC Brand-Led Local Amplification Framework. A structured, human-centred approach to brand, customer experience, and marketing – created especially for SMEs.
It has three stages:
Measure: Define what makes your brand better and why it matters to customers.
Clarify: Align your story across every touchpoint to build trust and credibility.
Amplify: Make your brand visible, memorable, and relevant – driving stronger customer connections.
The JBC Brand Performance Scorecard is ideal for:
Related articles & services from Jason Bullivant Consulting:
The JBC Brand Performance Scorecard™ is a quick, practical tool that helps you see how your brand is performing in the areas that matter most – Clarity, Consistency, Connection, Distinction, Relevance, and Trust.
In less than ten minutes, you’ll get a clear picture of your brand’s strengths and gaps, so you can focus your time and budget where it will make the biggest difference.
It’s designed for small and medium-sized business owners who want to grow, but don’t have a marketing team or big-agency budget to do it for you.
Simply answer the questions provided, and it will provide an insight filled view of your business. Just like a marketing team would provide for you – but FREE.
You’ll learn how clearly your brand stands out in your market, how consistently you show up to customers, and where small changes could have a big impact.
You’ll also see how well your internal processes and team alignment are supporting your customers – making sure your brand is performing both inside and out.
Simply download the free PDF, rate each statement from 0–10, and total your scores in each of the six sections.
Then plot them on the Brand Performance Map to create a visual snapshot of your brand’s health.
It only takes around 10 minutes, and you can do it on your own or as a team exercise.
Your total score reveals where your brand is today. It also includes recommended next steps – based on the band your score falls into.
The map provides a visual of your scores. It’s a simple to see how your brand stacks up in a 360 degree view. Highlighting your strengths and areas needing improvement.
Note: This isn’t a test; it’s a starting point to identify, and then improve your brand focus and efficiency.
Once you’ve completed your Scorecard, you have several options:
Because brand strength directly affects sales efficiency and customer loyalty.
Research has shown that distinctive brands achieve up to 3× higher profit growth and 30–50 % lower customer-acquisition costs than those that blend in.
A stronger brand makes your marketing work harder and your business grow faster.
The Scorecard is part of the Brand-Led Local Amplification™ Framework – JBC’s practical approach to helping small businesses – across 3 levels: Measure → Clarify → Amplify.
It’s the starting point for a range of strategic offerings. From Innovation Sprints, Research Projects, Customer Experience Initiatives, and Local Amplification programs – all designed to help your business grow – by being remembered, for the right reasons, by the right people.
No. The Scorecard download is FREE for all businesses.
The optional Facilitated Workshop is a paid session that digs deeper into your scorecard results – turning insights into a clear plan for growth.
You can explore case studies, and other articles on our Insights page – all designed to help local businesses strengthen their brand, customer experience, and visibility.